We Should Not Agree on What 'Game of the Year' Signifies

The challenge of finding fresh titles persists as the video game sector's most significant ongoing concern. Despite the anxiety-inducing era of corporate consolidation, growing profit expectations, labor perils, broad adoption of artificial intelligence, platform turmoil, changing generational tastes, salvation in many ways comes back to the dark magic of "achieving recognition."

That's why my interest has grown in "awards" than ever.

With only some weeks left in 2025, we're deeply in Game of the Year time, a time when the small percentage of gamers not playing the same several no-cost action games each week play through their unplayed games, discuss game design, and realize that even they can't play every title. There will be comprehensive top game rankings, and there will be "you missed!" responses to those lists. A gamer general agreement voted on by press, influencers, and enthusiasts will be revealed at The Game Awards. (Creators vote the following year at the interactive achievements ceremony and Game Developers Conference honors.)

This entire recognition is in enjoyment — no such thing as right or wrong choices when discussing the best games of this year — but the stakes appear higher. Each choice selected for a "annual best", whether for the prestigious GOTY prize or "Top Puzzle Title" in fan-chosen recognitions, opens a door for a breakthrough moment. A mid-sized experience that flew under the radar at launch might unexpectedly find new life by competing with more recognizable (i.e. extensively advertised) blockbuster games. Once 2024's Neva appeared in the running for recognition, I'm aware without doubt that tons of people quickly sought to read coverage of Neva.

Historically, recognition systems has made little room for the diversity of games launched each year. The challenge to overcome to review all seems like an impossible task; approximately 19,000 titles launched on digital platform in 2024, while just seventy-four games — including recent games and continuing experiences to mobile and VR platform-specific titles — were included across industry event nominees. When mainstream appeal, discourse, and storefront visibility influence what people experience every year, it's completely not feasible for the structure of awards to properly represent a year's worth of games. However, there exists opportunity for progress, if we can accept it matters.

The Expected Nature of Annual Honors

Recently, the Golden Joystick Awards, including interactive entertainment's most established recognition events, published its contenders. While the decision for GOTY proper occurs early next month, it's possible to see the trend: 2025's nominations allowed opportunity for rightful contenders — major releases that garnered acclaim for quality and scale, popular smaller titles celebrated with AAA-scale excitement — but across multiple of award types, exists a evident predominance of familiar titles. Across the enormous variety of creative expression and gameplay approaches, excellent graphics category makes room for several exploration-focused titles set in ancient Japan: Ghost of Yōtei and Assassin's Creed Shadows.

"Suppose I were constructing a 2026 Game of the Year in a lab," an observer noted in a social media post continuing to amused by, "it must feature a Sony sandbox adventure with turn-based hybrid combat, character interactions, and RNG-heavy roguelite progression that embraces gambling mechanics and features basic building development systems."

GOTY voting, in all of its formal and community forms, has become predictable. Years of nominees and winners has created a formula for the sort of high-quality extended experience can achieve award consideration. Exist titles that never reach main categories or including "significant" technical awards like Direction or Story, frequently because to formal ingenuity and quirkier mechanics. Most games launched in annually are likely to be ghettoized into specialized awards.

Case Studies

Imagine: Would Sonic Racing: Crossworlds, an experience with critical ratings marginally shy of Death Stranding 2 and Ghosts of Yōtei, reach highest rankings of The Game Awards' Game of the Year selection? Or even a nomination for best soundtrack (since the music is exceptional and deserves it)? Unlikely. Best Racing Game? Absolutely.

How good must Street Fighter 6 require being to earn GOTY recognition? Can voters evaluate distinct acting in Baby Steps, The Alters, or The Drifter and acknowledge the greatest acting of this year without major publisher polish? Can Despelote's short play time have "sufficient" narrative to deserve a (justified) Excellent Writing recognition? (Furthermore, should industry ceremony benefit from Excellent Non-Fiction classification?)

Overlap in choices over the years — on the media level, within communities — demonstrates a system progressively biased toward a specific time-consuming experience, or independent games that achieved sufficient impact to qualify. Not great for a sector where finding new experiences is everything.

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Marissa Clark
Marissa Clark

A seasoned business consultant with over a decade of experience in helping startups scale and thrive.